Digital Marketing refers to promoting products or services using digital channels such as search engines, social media, email, and websites. It allows businesses to connect with potential customers where they spend most of their time — online.
Main Types of Digital Marketing
Search Engine Optimization (SEO) – Improves your website’s ranking on Google.
Social Media Marketing (SMM) – Builds brand awareness and engagement on platforms like Facebook and Instagram.
Pay-Per-Click Advertising (PPC) – Brings instant visibility through paid ads.
Content Marketing – Provides valuable information to attract and retain audiences.
Email Marketing – Keeps your audience informed and loyal.